What is Black Friday?
Black Friday is the biggest retail event of the year, where brands slash prices across everything from tech to beauty. Traditionally held the day after Thanksgiving in the U.S., it is now a global sales phenomenon.
In Australia, it typically marks the start of the Christmas shopping season, with discounts running from Friday through to Cyber Monday.
When is Black Friday 2025?
In 2025, Black Friday falls on 28 November, followed by Cyber Monday on 1 December.
Many brands kick off deals earlier in the month in a bid to get more sales, so having a plan before sales drop can help you grab what you need without overspending.
Why Black Friday Matters for Creators
For content creators and small business owners, Black Friday can be more than just retail therapy. It is a chance to:
- Invest in tools that elevate your brand
- Save on software, tech, and business essentials
- Access education or training at a discount
- Plan purchases that could be tax deductible
Smart Black Friday Buys for Your Business
Think strategically, not impulsively. Prioritise purchases that align with your creative or business goals.
Tech and Tools – Cameras, microphones, tripods, ring lights, hard drives – Try JB Hi-FI and The Good Guys
Software – Editing tools, scheduling platforms, Canva Pro
Education – Online courses, marketing programs, coaching memberships
Home Office – Furniture, monitors, décor that doubles as a filming setup
Tip: Keep every receipt and track which purchases are business related for tax time – you will find our deductions guide here.
How to Shop Smart This Black Friday
Black Friday can easily become overwhelming, so approach it like a business strategy.
- Make a wishlist early so you know what is truly worth buying.
- Set a budget and stick to it, no matter how tempting the deals.
- Compare prices as some sales are not as good as they seem.
- Focus on longevity and invest in quality over quantity.
- Avoid the “just because it is on sale” trap. Impulse spending kills your profit margin.
The Benefits of Shopping Smart
When you shop with purpose, you are not just saving money; you are building systems that support your creative career.
- You will make smarter financial decisions.
- You will have less stress at tax time.
- You will grow sustainably instead of chasing trends.
Black Friday is a great time to treat yourself, but make sure the purchases you make today support the business you want to build tomorrow.
If you are unsure what is tax deductible or how to structure your purchases, chat with your Empire accountant before the checkout timer runs out.
